At Bodybuilding.com, I evolved from graphic designer to leading the brand’s apparel line, overseeing creative direction across digital, social, and e-commerce channels. Working within a fast-moving fitness environment, I launched high-impact campaigns including product drops, fitness model contests, and the company’s first-ever email marketing initiative—driving $1M in revenue in a single week. I also designed performance-focused ad campaigns that significantly increased reach, impressions, and engagement, strengthening the brand’s presence across multiple platforms.